The Cotton Classics Roadshow has successfully concluded its largest tour to date. From January to March 2026, the mobile industry event stopped off in eight countries and 19 cities, attracting more than 4,000 trade visitors from the promotional products, textile printing, embroidery, workwear, merchandising and e-commerce sectors. Over 50 brands presented more than 400 new products, sparking lively discussions and providing fresh inspiration.
Specialist retailers took the opportunity to experience new products on their doorstep, compare materials and exchange ideas with brand representatives and the Cotton Classics team. For the first time, the roadshow also visited Italy. Milan was well received by specialist retailers and brand partners and complemented the tour programme in Germany, Austria, the Czech Republic, Croatia, Slovakia, Slovenia and Switzerland.
This year, particular interest centred on the brands newly added to the Cotton Classics portfolio, which generated enthusiasm among many retailers and opened up new market and target group potential. These brands include Craft, Clique, Cutter & Buck, James Harvest, J.Harvest & Frost, Printer and Projob, which specifically expand the range in the areas of corporate fashion, workwear and promotional textiles. The sustainable merch and lifestyle brand Untagged Movement was very well received. Hundreds of retailers took a close look at the collection and found out about the materials, colour range and potential applications for modern merchandising.
“The roadshow is the perfect kick-off for us every year and was an impressive start for me personally,” says Kathrin Zlousic, the new CEO of Cotton Classics. “The fact that we were once again able to welcome so many visitors confirms the validity of our concept. The personal interaction with our customers and suppliers is particularly important to me and underlines our philosophy: We care. You sell.”
Tobias Seidel, head of sales and marketing, also draws a positive conclusion: “It’s fascinating to see every year how our customers experience the new products and take inspiration back home for their businesses. That’s exactly what makes the roadshow so unique.”
Cotton Classics
Cotton Classics was founded in 2000 and has grown to become one of Europe’s largest wholesalers of promotional textiles and corporate fashion, operating in over 30 countries and holding a market-leading position in several of them. In line with its motto “We care. You sell.”, Cotton Classics is fully committed to supporting its B2B partners across the continent.
