FESPA Middle East will take place from 13 to 15 January 2026 at the Dubai Exhibition Centre. The three-day conference will focus on the transformation of the regional market, international expansion, digital design, sustainability and automation.
Day 1
To open the conference, George Simonian, Professor at BADR University, will examine the changes that have shaped the region over the past decade.
Jon Bailey, founder of Precision Procco, will explain how to build global relationships, maintain brand identity and create new technologies for the industry. ‘Digital transformation is about more than just introducing new technologies. It’s about mindset – from leadership to employees,’ says Bailey.
Saudi Arabia has developed into a strategic trading hub, and Amit Radia, CEO of Atlas Group, explains how Vision 2030 and government-supported development projects can create new opportunities for print service providers.
Day 2
Chris Minn, founder and CEO of Digital Ink, examines the growing importance of the Middle East as a hub for print-on-demand. ‘At FESPA Middle East, our goal is to connect the dots – between Europe, Asia and Africa, between software and production, and between creativity and automation,’ said Minn.
In another presentation, Nita Odedra, Strategy Director at Blue Rhine Industries, explains the role that visual design and signage can play in design.
The apparel printing sector is also highlighted, with a focus on creativity, quality and production efficiency. Carlo Pepe, founder of Koshima, shows how print shops can integrate AI tools such as ChatGPT into their daily workflows.
Day 3
Debora Isabella Tobing, EPSON Middle East, and Raya Makawi from 3M discuss how sustainability can be embedded in corporate culture. The focus is on how companies can align teams, processes and values.
Bazil Cassim, FESPA Regional Manager, comments: ‘The Middle East remains one of the most dynamic regions for printing and visual communication, with strong demand, new investment and increasing global collaboration.’
Attendance is free for visitors. Professionals can obtain a free ticket using the promo code FMEM604 when registering on the exhibition website.
