From 19 to 22 May 2026 in Barcelona, Personalisation Experience will showcase exhibitors from around the world presenting the latest technologies, software platforms and production solutions for personalised printing, customisation and on-demand manufacturing.
Running parallel to the FESPA 2026 events – Global Print Expo, European Sign Expo, WrapFest and the brand new Corrugated and Textile – Personalisation Experience (in Hall 3) will bring together experts from the personalisation supply chain and provide access to systems and technologies.
The Personalisation Experience is considered a hub for brands, retailers, printers, manufacturers and technology providers. It will showcase commercial opportunities for implementing variable data printing, scaling customisation production and intelligent automation of connected workflows.
Duncan MacOwan, Head of Marketing and Events at FESPA, comments: “Personalisation is now fundamental to the way brands engage with their customers. It has evolved from a specialist function to a widespread offering – and for print businesses, this presents enormous economic opportunities. Visitors to the show can discover creative solutions to capitalise on customer demand for bespoke products and learn how to make them a central part of their offering.”
Members of national FESPA associations or FESPA Direct receive free access to the Personalisation Experience and the parallel events. Non-members can purchase super early bird tickets for €30 until 23 March using the code FESM603.
FESPA
FESPA is an association of trade associations founded in 1962 that organises exhibitions and conferences for the screen and digital printing industries. FESPA’s objectives are to promote screen printing and digital imaging and to share knowledge about screen and digital printing worldwide among its members to support the expansion of their businesses and to keep them informed about the latest developments in these rapidly growing industries.
FESPA Profi for Purpose
Profit for Purpose is FESPA’s international reinvestment programme, which uses revenue from FESPA events to support the global speciality printing community in education, inspiration, expansion and networking.
