Sun Chemical has expanded its portfolio of metallic printing inks. This move responds to growing demand from converters and brand owners for high-impact packaging solutions designed to boost appeal at the point of sale and offer greater design flexibility.
In a competitive retail landscape where brands vie for consumer attention, metallic inks offer an effective way to achieve depth, brilliance, and differentiation, while enhancing visual shelf presence. Sun Chemical’s metallic inks can elevate packaging—including labels, folding cartons, and flexible packaging—through striking visual effects. The company offers a wide range of metallic inks for flexographic and gravure printing; available in water-based, solvent-based, and UV-curing formulations, they integrate seamlessly into packaging production processes.
By utilizing high-performance pigments, Sun Chemical offers a broad spectrum of metallic effects, ranging from cost-effective finishes to high-gloss, mirror-like results. The portfolio features a variety of metallic pigment flake geometries—including “cornflake,” “silver dollar,” and vacuum-metallized pigments—allowing for a flexible balance between brilliance, opacity, visual impact, and cost-efficiency.
Jim Felsberg, Director of Product Management for Packaging Inks at Sun Chemical, comments: “Converters and brands are looking for solutions that combine visual impact with performance, flexibility, and sustainability. Sun Chemical’s metallic inks deliver premium brilliance effects across a wide range of substrates and printing processes, helping customers create distinctive packaging while supporting their sustainability initiatives.”
Sun Chemical
Sun Chemical, a member of the DIC Group, is a leading producer of packaging and graphic solutions, color and display technologies, functional products, electronic materials, and products for the automotive and healthcare industries. Together with DIC, Sun Chemical works on developing sustainable solutions, and with a workforce of over 21,000 employees worldwide, the DIC Group companies support a wide range of global customers.
