Labelexpo Europe 2025, the largest event for label and packaging printing with over 650 exhibitors, presents ‘The Label Trail’ initiative developed by leading companies such as Avery Dennison, CERM, CarbonQuota, Esko, Grafisk Maskinfabrik, KURZ, SCRIBOS and Xeikon.
In line with sustainability and innovation, ‘The Label Trail’ presents visitors with an exploration of the modern label production process with a focus on carbon measurement, sustainability, automation and innovative packaging solutions.
From 16 to 19 September 2025 at Fira Gran Via in Barcelona, visitors will have the opportunity to accompany the fictional brand ‘Dancing Fish’ in its expansion into the food supplement market, which requires labels for its products to meet new market demands while measuring and reducing its carbon footprint. To ensure product authenticity and consumer safety, brand protection features need to be integrated into the labelling of the new nutritional supplement product line. The label trail covers all stages of label creation, from order specification, order fulfilment, pre-press and automated carbon footprint capture to digital printing, finishing and finishing.
The Label Trail also looks at the integration of smart packaging technologies and how digital content and traceability features can drive consumer engagement and fulfil compliance requirements. In addition, industry experts will share knowledge on topics such as carbon data management, regulatory compliance and supply chain transparency.
Labelexpo
Labelexpo Europe, which takes place every two years, is part of the Labelexpo Global Series and its largest event. Since the first event in 1980, it has established itself as the leading global industry platform for label and packaging printing professionals and is renowned for its high number of live machine demonstrations. The show brings together manufacturers and suppliers of the latest technologies with printers, brand owners and designers under one roof.
