AI has gone from being a massive hype to an everyday reality. Everyone is talking about ChatGPT, yet beyond that, relatively few companies are working with tools across a wide range of applications. Through nine online ‘speed dating’ seminars, the FMP aims to shed light on this and explain how AI tools can be enhanced through prompting.
Many organisations remain at a superficial level of use and do not fully exploit the potential of AI, meaning there is often a gaping chasm between experimentation and genuine integration. AI expert Harry Steinert focuses on direct applications rather than theoretical concepts. Steinert translates technological developments into use cases that can be applied in everyday business life, ranging from efficiency gains and automation to supporting existing business models. The focus is on tools, how AI is used effectively, and where the limits lie. Participants gain an overview of applications and learn to prioritise which solutions actually create added value.
An overview of the topics
Seminar 2: Prompting rules – Better results in 5 minutes instead of trial and error
Seminar 3: Visuals in minutes – AI-generated images for pitches, adverts and mood boards
Seminar 4: Visualising storyboards and narratives – Videos with AI
Seminar 5: Customised music with AI: Fast, targeted and legally compliant
Seminar 6: 3D with AI: What really works today – and what doesn’t (yet)
Seminar 7: Automating emails with AI in minutes
Seminar 8: From briefing to presentation – AI as my sparring partner
Seminar 9: AI is not an advantage: What makes it better when everyone uses the same tools
The sessions start on 25 June 2026 and end in February 2027. The webinars can be booked individually or as a complete package. The costs are as follows:
For FMP members: €59.00 per webinar – €425 when booking all nine webinars.
For everyone else: €79.00 per webinar – €565 when booking all nine webinars.
Information and registration at https://www.f-mp.de/campus/seminare/516
Professional Association for Media Production
The FMP, based in Rhineland-Palatinate, is an independent professional association that brings together expertise and knowledge on a wide range of aspects of the communications industry. The FMP’s primary role is to provide professional development in all areas of media and management knowledge relating to media production. With its training programme leading to the qualification of “Certified Media Producer/FMP®”, the association claims to offer a unique opportunity in Germany to obtain a recognised certificate for various specialist skills. Furthermore, the FMP works on identifying industry trends and is supported in this by over 50 renowned strategic partners.
