Customer loyalty measures and customised card solutions are in vogue both offline and online. In this market environment, Qartis Cards & Solutions GmbH is now supporting FMP as a strategic partner. With over 800 million card solutions, the Qartis Group is one of the leading service providers for cards and card solutions in Europe.
Customer experience, customer live cycle, multichannel publishing and marketing automation are just a few of the terms used to describe customer loyalty measures. It is clear that the focus is on customers and their experiences. Not only to attract them to certain products and services, but also to promote brand loyalty. FMP has expanded its expertise in this area with its new partner Qartis. This involves the production of loyalty cards and the infrastructure. Whether consulting, IT services, success monitoring, storage and much more.
‘The FMP is a great platform for us, as it brings together traditional media production, digital concepts and programmatic advertising. The range of marketing communication is very diverse and so are the target groups involved,’ says Heinz Kraus, Executive Partner of Qartis Cards & Solutions GmbH.
‘Qartis is a great asset for the FMP – not only because it provides the association with a wealth of experience, but also because it is the logical consequence of the claim of fully individualised print communication. And not just with customer cards, but with all available media channels. True to the customer motto ‘Me, here, always and immediately’, there is a lot to do to fulfil this claim,’ says Rüdiger Maaß, Managing Director of FMP.
Qartis Cards & Solutions
With over 800 million card solutions since the company was founded, the Qartis Group is one of the leading service providers for cards and card solutions in Europe. Qartis supplies products and services in more than 15 countries around the world. These include global retail chains, oil companies, airlines, hotel chains and companies in the healthcare and transport sectors.
Fachverband Medienproduktion (FMP)
The FMP is an independent professional association that supports media producers in their daily work. The FMP’s main task is to provide professional training in all aspects of media and management knowledge relating to media production. With the ‘Certified Media Producer/FMP®’ training course, the association offers the only opportunity in Germany to obtain a recognised certificate for various specialist skills. The FMP also works on the development of industry trends. More than 50 strategic partners now support the FMP and its activities.
