In April 2026, the seasonally adjusted business climate in the German printing and media industry improved. The seasonally adjusted business climate index compiled by the BVDM rose by 0.4 per cent compared with the previous month. Whilst companies assessed their current business situation as slightly worse than in March, expectations for the coming six months improved slightly.
TRENDS Themen
New design tool: Daiber expands corporate fashion platform
With the launch of a new editor, Gustav Daiber GmbH is enhancing its existing online configurator for print and embroidery orders with a powerful design tool.
From complexity to confidence: Smurfit Westrock and EyeC
Smurfit Westrock in Raleigh, North Carolina, is a full-service packaging facility that produces high-quality inserts and packaging solutions for pharmaceutical brands. At Smurfit, materials scientists, packaging designers, mechanical engineers and manufacturing specialists work together to develop innovative packaging.
BVDM Business Climate Telegram: Global crises weigh on business climate
In March 2026, the seasonally adjusted business climate in the German printing and media industry deteriorated. The seasonally adjusted business climate index calculated by the BVDM showed a decline of 2.9% compared to the previous month. While the current business situation was rated better by the companies than in February, expectations for the next six months were significantly clouded by the current events in the Persian Gulf.
RubyPaper by Felix Schoeller: Photo paper for high-speed inkjet printing
With the market launch of RubyPaper, Felix Schoeller presents a new premium segment in industrial high-speed inkjet photo production. According to the company, the new photo paper ensures high-quality and authentic photo quality without lamination or coating.
BVDM Economic Telegram: Business climate improves in February
In February 2026, the seasonally adjusted business climate in the German printing and media industry improved. The seasonally adjusted business climate index calculated by the BVDM showed an increase of 1.1 per cent compared to the previous month and was thus around 2.8 per cent higher than in the same month last year. While companies rated the current business situation better than in January, expectations for the next six months clouded over slightly.
One brand. One promise. — Simply Daiber: New campaign
Following the successful brand relaunch, Gustav Daiber GmbH aims to further consolidate its brand image with the new campaign ‘Simply Daiber.’ as a future-oriented corporate fashion platform with a full-service focus. The campaign is visible on all Daiber channels as well as in print and online trade media.
Sun Chemical: Solvent-free ULM adhesive
Sun Chemical has announced the launch of a new solvent-free SunLam adhesive with extremely low monomer content (ULM). Developed for packaging manufacturers looking for high-performance applications that offer a sustainable alternative to existing solvent-based adhesives.
BVDM business climate up at the start of the year
At the start of 2026, the seasonally adjusted business climate in the German printing and media industry improved. The seasonally adjusted business climate index calculated by the BVDM showed an increase of 2.5 per cent compared with the previous month. The business outlook for the next six months and the current assessment of the business situation were better than in the previous month.