TRENDS Themen

BVDM: infoKompakt on Green Claims Advertising correctly with environmental claims

Two new EU directives are intended to prevent greenwashing and protect consumers from false environmental claims about products and services. In an online information event, the German Printing and Media Industries Federation (BVDM) will provide information on the current status of regulation and the practical requirements that may arise in the future, particularly for advertising with environmental claims.

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BVDM economic telegram May 2024 Business climate declines slightly

Following the significant increase in April, the seasonally and calendar-adjusted business climate in the German print and media industry fell slightly in May 2024. The decline in the business climate was largely determined by the decrease in business expectations, while the business situation index continued the recovery trend that began in February in May. Adjusted for seasonal and calendar effects, the business climate index calculated by the German Printing and Media Industries Federation was around 1.1 per cent below the previous month’s figure. At 91.5 points, the index in May was therefore around 0.5 per cent below the previous year’s level.

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Strategic partnership between Kornit Digital and Ball & Doggett

Kornit Digital LTD, a global leader in sustainable, digital fashionx and textile production technologies, announced a partnership with Ball & Doggett – Australia’s leading distributor of printing materials, press consumables and printing equipment. A collaboration that is set to redefine print-on-demand opportunities for businesses in the Australian market.

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bvdm economic telegramme Business outlook less pessimistic

Following the slight increase in March, the seasonally and calendar-adjusted business climate in the German print and media industry rose sharply in April 2024. The rise was driven by a moderate increase in the current business situation assessment and a significantly less pessimistic business outlook for the next six months. Adjusted for seasonal and calendar effects, the business climate index calculated by the German Printing and Media Industries Federation was around 11.0 per cent higher than the previous month’s figure. At 92.2 points, the index in April was still around 2.3 per cent below the previous year’s level despite the increase.

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