FESPA 2024
Brother direct-to-garment printing

Brother will showcase an innovative product portfolio at FESPA 2024 and announces its participation as one of the pioneers in Direct-to-Garment (DTG) printing. Global Print Expo will be the first opportunity to showcase Brother’s industry-leading innovations and new capabilities on one of the largest exhibition floors.

2024 is a year of innovation for Brother and a number of new product concepts and complete solutions will be unveiled at FESPA. Brother wants to present itself as a partner for the entire textile and printing industry, with DTG machines and a broad product portfolio.

The textile and printing industry is undergoing dynamic change. The needs of end users have evolved in many ways and the demand for automation and opportunities for a broader product offering is stronger than ever. Brother has developed new solutions by combining, modifying, customising and refining high quality products in different market segments of the printing industry. The following four themes will be presented: Innovation, Excellence in Quality, Connectivity and Compact Desktop Solutions.

Brother announces that the trade fair stand will transport visitors to a world where sophisticated quality meets Japanese culture. In the Excellent Quality Zone, visitors can marvel at impressive print samples with Japanese comic and animation motifs. One of the main products is the WF1-L640 large-format latex printer. This printer was selected to produce original copies for the 50th anniversary exhibition of Kunio Okawara, a legendary mechanical designer who created “Mobile Suit Gundam” and made a significant contribution to Japanese animation culture. In the Connectivity Zone, state-of-the-art tools such as end-to-end automation solutions and Myze workflow management software can be examined. In the Innovation Zone, prototypes for direct-to-film (DTF) printing demand the attention of interested visitors, who can also get answers to existing DTF problems. In the Compact Desktop Solutions Zone, elegant embroidery machines and versatile on-demand printers are waiting to be inspected. Throughout the developments and changes over the years, Brother’s core values have remained unchanged – the focus is on quality, innovation and sustainability.

Founded in Japan in 1908, Brother manufactures a wide range of electronic, industrial and household appliances and is one of the world’s leading manufacturers of direct-to-textile printers and industrial sewing machines. The Brother Group has sales and distribution offices in more than 40 countries around the world and employs more than 40,000 people. The headquarters for the distribution of industrial products such as sewing machines, direct-to-textile printers and, more recently, large format printers for Europe, Africa and the Middle East is located in Emmerich am Rhein. Including the branch in Italy, over 80 employees are responsible for the EMEA region. Emmerich is also the spare parts centre for the above-mentioned region. More than 10,000 machines and machine spare parts are stored there and more than 50 countries are supplied daily from the small town on the Lower Rhine.

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