The new branding, launched with FESPA’s new tagline “Connect, Inspire, Support”, also reflects FESPA’s purpose of fostering community and creativity and connecting print professionals with tools and knowledge.
The refreshed look is characterised by a sleek, modern font and fresh logos that provide consistency across FESPA’s branded products and event portfolio. The new look is clean, vibrant and will be rolled out across all FESPA platforms, including the website, social media channels, member communications and flagship exhibitions.
Duncan MacOwan, Head of Marketing and Events at FESPA, comments: “Our new look is fresh, futuristic and brings a new level of clarity to the way we present ourselves to our global community. Most importantly, it emphasises our commitment to inspiring and supporting our network as the print landscape continues to evolve.“
The new branding coincides with the publication of the FESPA Future Manifesto, which sets out how FESPA connects, inspires and supports its community beyond its global exhibitions. The FESPA Future Manifesto is the first FESPA report to feature the new branding. Among other things, the report highlights trends in various channels, aims to stimulate innovation and knowledge sharing, promote sustainability, engage the next generation of printers and reinvest in the activities and programmes of its associations. It also aims to support educational resources for underserved communities around the world and promote sustainable practices across the print sector through its sister organisation, the FESPA Foundation.
FESPA
FESPA is a federation of trade associations founded in 1962 and organises exhibitions and conferences for the screen and digital printing industries. FESPA’s twin aims are to promote screen printing and digital imaging and to share knowledge of screen and digital printing among its members around the world to support the expansion of their businesses and to keep them informed of the latest developments in their fast-growing industries.
