Following the successful brand relaunch, Gustav Daiber GmbH aims to further consolidate its brand image with the new campaign ‘Simply Daiber.’ as a future-oriented corporate fashion platform with a full-service focus. The campaign is visible on all Daiber channels as well as in print and online trade media.
The focus is on uncomplicated processes, reliable quality and tailor-made products and services. ‘With “Simply Daiber,” we sum up our self-image: we stand for high-quality corporate fashion and a partnership-based service approach – uncomplicated, reliable and tailor-made. Simply “Simply Daiber,”’ says Kai Gminder, who runs the company together with Christof Kunze. ‘Our products and services speak for themselves – that’s exactly what we’re showing with this campaign.’
Focus on products and service promises
As the slogan ‘Simply Daiber’ implies, the design of the new campaign is also kept simple. The campaign motifs each show a bestseller or new product without staging and without explanatory texts, so that the products impress with timeless designs, durable materials and a wide range of colours and sizes for different areas of application. The campaign comprises a total of six motifs. Four of them show popular bestsellers from Daiber, while two present innovative new products. Among the bestsellers are the trendy Panel Polyester Mesh Cap, the Craftsmen Softshell Jacket Strong, the Classic Polo and the versatile Promo Hoody. The new products include the fashionable Oversized-T Unisex from the 2025 collection and the functional 3-in-1 Jacket GRS.
Campaign toolkit for retailers and partners
As an expression of its partnership-based cooperation, Daiber is providing retailers and partners with a comprehensive marketing toolkit for the campaign. This contains ready-made campaign content in German and English, such as posters, website banners, image material for social media and text templates, which can be used for your own communication with minimal adaptation.
Daiber
Gustav Daiber GmbH offers more than 700 timelessly designed products in 160 colour variations for promotion, sports, leisure, business, workwear and headwear, and is considered one of Europe’s leading corporate fashion platforms. The focus is on comprehensive consulting, individual textile finishing and tailor-made concepts. The company is managed by Kai Gminder, a fourth-generation member of the family, and Christof Kunze. Around 170 employees work at the main location in Albstadt in the Swabian Alb.
