As a full-service platform, Gustav Daiber GmbH is now offering retailers an even larger selection of industry flyers. Supplemented by new subject areas, additional products and a revised design, the industry flyers contain recommendations on suitable corporate fashion from Daiber’s own brands JAMES & NICHOLSON and myrtle beach for various areas of application. With additional, editable newsletter templates, Daiber supports its retailers in addressing customers in a target group-orientated manner.
Gustav Daiber GmbH is expanding the service launched in 2022 to support retailers and is making new industry flyers available with “Festivals, Events & Graduation” and “Leisure, Club & Hobby”. Each flyer is tailored to a specific area of application and contains around 20 industry-specific product recommendations from Daiber’s own brands JAMES & NICHOLSON and myrtle beach. Daiber has also updated the look and content of the existing industry flyers “Logistics & Delivery”, “Food & Beverages”, “Medical”, “Cities & Municipalities”, “Crafts” and “Education”.
“By revising and expanding our industry flyers, we are responding to the high demand for sales support services from our retail partners. The industry flyers enable our dealers to address their customers from different industries in a targeted manner and support them in selecting products for their area of application,” explains Bernd Seeger, Sales Manager at Daiber.
New subject areas, new design and product recommendations
With the expanded range of industry flyers, Daiber offers retailers an extended overview of suitable clothing for the lifestyle and promotional sectors, from T-shirts, sweatshirts and jackets to caps and hats. The new industry flyer “Festivals, Events & Graduation” is now available for retailers to download in a German print version as well as in German and English. The product recommendations for the second new theme area “Leisure, clubs & hobbies” will be available from mid-April.
In line with Daiber’s new visual brand identity, the existing industry flyers are also gradually appearing in the new style. Starting with the “Medical” industry flyer, which was updated at the end of last year. This is currently being followed by the “Logistics & Delivery” and “Food & Beverages” areas, which, in addition to the new design and a clearer presentation, are also being supplemented with some new products from current collections. These include, for example, the Padded Hybrid Jacket in the logistics area and the one-size Apron Short and Apron Long bistro aprons in the catering area. Both industry flyers are also now available in print and online for retail partners.
All-round service package for dealers
The industry flyers offer the most important information at a glance. The flyers not only present industry-specific product recommendations, but also the advantages of the respective product lines and the finishing options. In addition, Daiber provides retailers with a further service: editable newsletter templates that can be downloaded via the dashboard after registering on the website. With just a few clicks, retailers can add their logo, address and prices to the template and send the finished newsletter to customers. The Daiber Media Cloud rounds off the sales-supporting service package. Registered retail partners can download professional image material for all Daiber’s own-brand corporate fashion products free of charge.
Gustav Daiber GmbH
111 years of tradition and quality: Gustav Daiber GmbH stands for high-quality corporate fashion with its own brands JAMES & NICHOLSON and myrtle beach. The annual collections are orientated towards current and international industry trends for promotion, sport, leisure, business, workwear and headwear. With over 800 items available in up to 40 different colours, the textile company offers a wide range of fashionable corporate fashion in Europe. Thanks to high quantities and an inventory of more than 15 million items, Daiber offers high stock availability, which benefits retailers, corporate customers and other business partners. The family-owned company Daiber is increasingly using sustainable materials such as organic cotton or recycled polyester and develops new sustainability concepts every year. The company is managed by Kai Gminder, who is the fourth generation to run the company, and Christof Kunze. Daiber employs around 150 people at its main site in Albstadt in the Zollernalb region.