Fresh coat of paint:
“Lifetime Partner” campaign tells the story of the new Daiber brand identity

Gustav Daiber GmbH has spent several months revamping its corporate image. The result of the “Lifetime Partner” campaign is new colors and typography: the corporate fashion manufacturer behind JAMES & NICHOLSON will consciously come to the fore in the future.

The visual result of Daiber’s brand overhaul can already be seen on the website. In addition to the discreetly adapted logo, the corporate design shines in fresh corporate colors. With the current advertisements of the campaigns “Daiber macht’s” and “Lifetime Partner”, the corporate fashion manufacturer from the Swabian Alb draws attention to the name Daiber. “Our customers and business partners come first for us. This is what the name Daiber has stood for in essence for more than 100 years,” says Managing Director Kai Gminder, who is the fourth generation of the Daiber family to run the company together with Christof Kunze. “In order for us to cultivate long-standing, appreciative and personal partnerships, our customers need to know and appreciate more than just our fashion, but also the name Daiber and the values it stands for.”

Lifetime Partner Daiber

In the ads of the new campaign “Lifetime Partner”, Daiber expresses its understanding of long-term partnership: they show several people – for example Max and Anna – on their journey through life. From education to retirement, Max and Anna are dressed in matching clothes. “We connect brands with people,” says Managing Director Christof Kunze, explaining the business model of white-label fashion from Daiber. “Our long-lasting corporate fashion accompanies these people throughout their lives, just as we at Daiber accompany our partners in trade and industry for as many years as possible. This also applies to our employees, to whom we offer a secure job with excellent social benefits as a major employer in the Alb region.” The strengths of the corporate fashion manufacturer behind JAMES & NICHOLSON are aimed at the long term: complete outfits thanks to a wide range of colors and coordinated collection design, a variety of sizes from XS to 4XL and, above all, high stock availability.



111 years of tradition and quality: Gustav Daiber GmbH stands for high-quality corporate fashion with its own brands JAMES & NICHOLSON and myrtle beach. The annual collections are based on current and international industry trends for promotion, sport, leisure, business, workwear, and headwear. With over 800 articles available in up to 40 different colours, the textile company offers a wide range of fashionable corporate fashion in Europe. Thanks to high volumes and an inventory of more than 15 million pieces, Daiber offers high stock availability, from which retailers, corporate customers and other business partners benefit. The family-owned company Daiber increasingly uses sustainable materials such as organic cotton or recycled polyester and develops new sustainability concepts every year. The company is managed by Kai Gminder, who is the fourth generation to head the company, and Christof Kunze. Daiber employs around 150 people at its main site in Albstadt on the Zollernalb.

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