TRENDS Themen

Environmental policy with a sense of proportion – BVDM calls for reduction in bureaucracy

At the start of work on the EU Commission’s omnibus environmental package, the German Printing and Media Association (BVDM) has called for a noticeable reduction in excessive bureaucratic requirements for the printing and media industry. From the BVDM’s point of view, there is an urgent need for reform of the EU Deforestation Regulation (EUDR). Especially for small and medium-sized enterprises (SMEs), a practical, proportionate and legally secure design of the existing environmental requirements is essential in order not to jeopardise the competitiveness and sustainability of the industry.

The BVDM welcomes the EU Commission’s initiative to revise existing environmental regulations as part of the long-announced ‘Environmental Omnibus Package’. Together with its European umbrella organisation INTERGRAF, the BVDM supports the overarching goal of strengthening the competitiveness of printing and media companies by reducing unnecessary administrative burdens.

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A&P study on the packaging industry 2025

The German packaging industry is facing profound structural changes. After strong growth until 2022, the industry has been experiencing a downward trend since then. In 2024, the production value in Germany was around 30 billion euros. Apenberg & Partner is forecasting a further decline to 27.4 billion euros by 2025 and to 26 billion euros by 2026.

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FESPA Foundation – Durst first official partner

The FESPA Foundation announces Durst Group as its first official partner, to join the “Adopt a School” initiative and sponsor Malekapane Primary School in South Africa. The partnership aims to utilise the power of print to promote education and improve the lives of children in underserved communities.

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BVDM Economic Telegram Business situation improves

The business climate in the German print and media industry deteriorated slightly in July 2025. The business climate index determined by the BVDM showed a decline of 2.5 percent compared to the previous month. At 90.7 points, the index was around 0.7 percent below the level of the same month last year. The current situation assessment was significantly more optimistic than in the previous month, but the business outlook for the next six months was gloomier.

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Environmental advertising: BVDM calls for practicable rules

The forthcoming implementation of the European EmpCo Directive (“Empowering Consumers for the Green Transition”) brings with it new regulatory requirements for environmental advertising in the EU. From September 2026, environmental claims made to consumers are to be regulated uniformly across the EU. The German implementation will take place via amendments to the Unfair Competition Act. The BVDM is monitoring the legislative process and is advocating for legally secure, practical and SME-friendly regulations in the interests of the print and media industry.

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