With the market launch of RubyPaper, Felix Schoeller presents a new premium segment in industrial high-speed inkjet photo production. According to the company, the new photo paper ensures high-quality and authentic photo quality without lamination or coating.
In industrial photo printing, flexible, digitally controlled production models are increasingly in demand. High-speed inkjet is gaining importance as a key technology and combines industrial production speed with flexibility for personalized print products. Until now, a central trade-off remained unresolved because photographic quality on high-speed inkjet systems could only be simulated with laminated or UV-coated papers. As the first provider, Felix Schoeller is setting a new quality standard with the introduction of a genuine photo paper for high-speed inkjet. The new RubyPaper requires neither lamination nor coating and offers a high-quality, authentic photo look and feel with Lustre and Glossy surfaces.
“High-speed inkjet has revolutionized production, but the emotional quality of the images has so far lagged behind what would be possible,” says Hadrien Cottin, Vice President of Sales Digital Media Americas at Felix Schoeller. “With our new photo paper, we eliminate lamination as a quality- and process-limiting step. RubyPaper thus enables true photo paper quality on high-speed inkjet systems, at higher speeds and with significantly more efficient production.”
Technically, RubyPaper is based on a specially developed, fast-drying color-receiving layer that produces a larger color gamut, higher detail and edge sharpness, as well as a typical photographic feel—while enabling the production speed of high-speed inkjet systems. Without the effects common in laminated or coated solutions, such as color casts, adhesive artifacts, or aging risks.
Felix Schoeller
Founded in 1895, the family-owned company with ten locations in nine countries offers paper solutions ranging from photo and digital printing papers to decorative papers for the furniture and wood industry, release papers for medical products and industrial applications, and sublimation papers for fashion, sportswear, and home applications, as well as flexible paper composites for packaging. Since 2018, Hans-Christoph Gallenkamp has led the Osnabrück-based family company in its fifth generation.
