A premiere for Gustav Daiber GmbH: for the first time, the corporate fashion manufacturer presented its collections together with Tanzkraftwerk Stuttgart in its own fashion show on 9 October 2025. Around 70 invited guests, including customers from all over Germany, experienced an event at the Mercedes-Benz Museum in Stuttgart that combined fashion and dance in a special way.
The fashion show showcased Daiber’s fashion with dynamic dance performances. ‘With our fashion show, we deliberately broke new ground and creatively demonstrated that corporate fashion is much more than just functional workwear. The positive response from our guests confirms that we are setting new standards in our industry with this format,’ said Christof Kunze, who runs the company together with Kai Gminder.
Tanzkraftwerk Stuttgart brought the corporate fashion manufacturer’s diverse product range to life on stage through dance. Six dancers presented a wide variety of refined styles from Daiber, ranging from functional workwear to bestsellers and versatile crossover items to the new products for 2025. These included the Workwear Pants, one of the best-selling workwear items, the UNISEX college jacket, the highlight of the 2025 collection, and the fashionable oversized, interlock and colour block items. The dynamic choreography provided inspiration for the diverse uses and different combination possibilities of Daiber’s corporate fashion. As a special highlight, Daiber gave an exclusive sneak peek into the 2026 collection.
‘As a company from the region, it is important to us to support local culture and clubs. In return for the successful presentation of our fashion, we are thanking the dancers with a collection designed especially for them,’ says Kai Gminder, fourth-generation managing director of Gustav Daiber GmbH.
After the show, guests had the opportunity to explore the products presented in an exhibition and talk to managing directors Kai Gminder and Christof Kunze, marketing manager André Knaus, purchasing manager Thomas Früh and the two sales managers Mario Besenfelder and Bernd Seeger.
Daiber
Gustav Daiber GmbH offers more than 700 timelessly designed products in 160 colour variations for promotion, sports, leisure, business, workwear and headwear, and is considered one of Europe’s leading corporate fashion platforms. The focus is on comprehensive consulting, individual textile finishing and tailor-made concepts. The company is managed by Kai Gminder, a fourth-generation member of the family, and Christof Kunze. Around 170 employees work at the main location in Albstadt in the Swabian Alb. Another location is in Hong Kong.
