André Knaus is the new Head of Marketing & Digital Operations at Gustav Daiber GmbH. The graduate economist and IT manager has a broad profile of expertise in marketing and technology and has set himself the goal of positioning the corporate fashion manufacturer as a pioneer for innovative, digital solutions in the industry.
With a degree in business administration, specialising in marketing and sales, and a master’s degree in IT management, Knaus has a deep understanding of the interface between marketing, technology and business processes. His many years of experience in IT-supported digitalisation projects at an international automotive supplier qualify Knaus for his new role.
Brand image and digital innovation
Knaus is particularly keen to further standardise the Daiber brand image. For Knaus, the focus is on the further development of the textile company as a corporate fashion platform. ‘I see ongoing digitalisation not just as a tool, but as a strategic commercial lever to ensure our long-term success and offer our customers services that make their work easier and drive it forward,’ he explains.
The Managing Directors of Gustav Daiber GmbH, Christof Kunze and Kai Gminder, welcome Knaus in his new role: ‘André Knaus brings with him the ideal combination of technological expertise, project experience and marketing expertise. With his broad understanding of digital and analogue processes, he is exactly the right person to drive forward our vision of a forward-looking company that is well positioned for the challenges of today and tomorrow,’ says Christof Kunze. Kai Gminder adds: ‘His experience and commitment will help us to further strengthen the Daiber brand. We look forward to continuing our collaboration and the impetus he will provide – and are convinced that our customers will benefit from this.’
Daiber
Gustav Daiber GmbH stocks more than 800 timelessly designed products in 160 colour variations for the promotional, sports, leisure, business, workwear and headwear sectors and is one of Europe’s leading corporate fashion platforms. The focus is on comprehensive advice, customised textile finishing and tailor-made concepts. Around 170 employees work at the main site in Albstadt in the Swabian Alb.
