TRENDS Themen

The forthcoming implementation of the European EmpCo Directive (“Empowering Consumers for the Green Transition”) brings with it new regulatory requirements for environmental advertising in the EU. From September 2026, environmental claims made to consumers are to be regulated uniformly across the EU. The German implementation will take place via amendments to the Unfair Competition Act. The BVDM is monitoring the legislative process and is advocating for legally secure, practical and SME-friendly regulations in the interests of the print and media industry.

SCREEN has appointed Bobby Grauf as its new Regional Sales Head for the UK and Ireland. Grauf will represent all of SCREEN’s inkjet printing solutions with a focus on growing the commercial print market using Truepress JET digital technology.

Digidelta, a manufacturer specialising in digital printing, decoration, visual communication and textiles, announces the availability of Decal Dot Matrix, a bubble-free, self-adhesive, monomeric vinyl with a thickness of 100 microns.

The jury of the prestigious EDP Awards has honoured two swissQprint products. The awards ceremony took place during the Fespa Global Print Expo in Berlin. The winners are the 5th generation Nyala flatbed printer and pyramid printing, which enables colour change effects in an image.

 While some retailers are saying goodbye to brochures, others are focussing on this popular advertising medium. The effect seems to be convincing when retail companies such as BabyOne, Fressnapf or KiK return to the brochure as a central instrument for communicating offers.

The results of the annual industry survey conducted by the German Printing and Media Industries Federation show that the print and media industry continues to be characterised by uncertainty. The energy crisis and the weak economic situation led to low capacity utilisation and a difficult order situation in 2024.