Around 75 per cent of companies in the sector state that they are suffering from a shortage of skilled workers. However, many training positions cannot be filled because young people are opting for other career paths. With the crowdfunding project “hochDRUCK”, the print and media associations want to finance a campaign to use social media and influencers to recruit trainees for the start of training in 2024. Companies can now support the project and secure access to a pool of applicants.
Around three quarters of companies are affected by the shortage of skilled labour. In view of demographic change and technological progress, it is therefore essential to get young people interested in print and media professions. If there is a lack of reliable skilled workers and too few trainees, production processes are acutely jeopardised.
This is why the print and media associations are planning a social media campaign to be financed via crowdfunding. With the support of influencers, trainees are to be recruited for professions in the print and media industry. The campaign is being implemented together with the professional recruitment service provider Pratch (pratch.de). It is set to launch in February 2024 and will target young people over several months where they spend most of their time anyway: on social media.
Companies looking for trainees for the 2024 training year can now support the “hochDRUCK” project. Even a small contribution will have a direct benefit, as companies can secure access to a pool of applicants.
The associations and Pratch GmbH provide information about the project on the crowdfunding page at www.startnext.de/hochdruck. A free online information event will take place on 25 January 2025 at 2 p.m., at which those responsible for the project will provide information about the project and answer questions.
The Bundesverband Druck und Medien e. V. (bvdm) is the umbrella organisation of the German printing industry. As an employers’ organisation, political business association and technical trade association, it represents the positions and objectives of the printing industry in dealings with politicians, administration, trade unions and the supplier industry. The bvdm is supported by eight regional associations. Internationally, it is organised through its membership of Intergraf and FESPA. The printing industry currently comprises around 6,900 predominantly small and medium-sized companies with more than 110,000 employees subject to social security contributions.